"The essence of
globalization is that man turns into an economic being. This cannot be done
except by erasing memory, forgetting history, and erasing identity, because
identity means a set of aesthetic and moral values. Memory means awareness of
things that happened in the past and could happen in the future, and history
means the extension of identity in the past and the possibility of its
extension in the future. Globalization cannot accept such a person. It wants a
person without memory so that he turns into a consumer being ."
The Egyptian thinker and scientist, Dr. Abdel Wahab El-Messiri
Since the most important goal of commercial companies is to achieve
financial profits, preserve their interests and maximize their profits even if
this is at the expense of the health of consumers and the environment and its
components , it was necessary for companies to work on expanding their customer
base and reaching the largest number of consumers. The most successful thing that globalization has achieved is
spreading the consumer pattern among people in consumption, and turning humans
into consumer creatures who consume harmful things before beneficial things,
misuse natural resources, harm components of various ecosystems, and thus cause
environmental disasters.
The other and more dangerous
dimension is also clear to us, which is that the colonial powers have become
able to control the wealth and natural resources of peoples through multinational
corporations , which have become economic powers that greatly influence even
the decisions of countries and their relations with each other. We have come to
live in a material civilization based on consumption and satisfying the desire
for ownership and working to feed it . Producers use all means to ensnare
consumers in the traps and snares of consumption, the most prominent of which
is advertising, on which companies spend billions of dollars annually . Companies
deliberately produce advertising content that includes expressions and
suggestions about the whole or joining one community that is described as the
best or makes the consumer distinct from others . Here, the herd culture plays its
role in making people consume in imitation of others and not out of a need for this
or that product. And giving them a false sense of pleasure that is in reality
like painkillers that ensure that a person remains in the endless cycle of
consumption.
This system seeks to keep humans in a cycle of consumers, unable to
stop. As a result, humans work very hard and exert great effort in working for
these companies, to make small amounts of money, and then spend that money on
purchasing the companies’ products, which they believe will bring them pleasure
or meet a necessary need. Over time, humans discover that they have become a
besieged creature who has no resources or ability to be independent and that
they are in constant need to be at the mercy of this system to ensure a safe
life.
Freedom from blind consumer behavior
Which person would you rather be? Which person do you think has a better life than the other
Getting out of this cycle and this system is not easy, but it is not impossible. Rather, it is a challenge that requires full awareness of the dangers of a lifestyle based on blind consumption, and will and planning so that you can regain your ability to control your life and preserve your financial resources
Necessary steps to organize financial resources and plan for a better future
The most important principle is to believe that a job is not the final stage and the only goal to ensure survival. It is just a step, and the salary is not only for spending entirely on personal pleasures, but it is a financial income that must be used to improve the standard of living so that you become able to control your life and your future. This is achieved by optimally investing your financial resources through some of the following tips
Spending should be
directed towards the basics of life, such as food and clothing, and buying
products that provide the best value at the lowest price. Do not give in to
advertisements and buy products bearing famous expensive names just because it
is an imitation of the behaviour of society and spending large amounts of money
on products that do not provide any benefit or quality, which can be replaced
with other products that are less expensive, even if they are not famous. The
biggest example of this is clothing and bags, the cost of production of which
is actually not commensurate with their price, which may be fifty times the
actual cost. While it is possible to get clothes in wonderful shapes and great
quality, but they are made by small factories or individuals working in a small
family project.
Allocating a mandatory
percentage of monthly income of not less than twenty-five percent to savings.
Encouraging savings helps a lot in preserving financial resources, which gives
the ability to face crises and better control the course of life
At the end of the year, when there are sufficient savings, the savings should not be left in the form of stagnant money in the banks, but should be converted into investments. These are multiple fields and are available even to those who do not have extensive experience in the field of investment. Investment is not expected to be only in the field of business. Rather, it is in simpler and easier fields such as
Investing in education and self-development. Learn a new skill, a new language, get a specialized certificate in a specific field. This investment will add personal value that can be transformed into a source of income by opening a new field of work or better job opportunities with a higher income
Invest in real estate. Make sure to buy a plot of land, a building or an apartment, even if it is in instalments, as this will encourage you to work on directing your financial resources towards a long-term investment
Preserve the value of your money by buying gold, even small amounts, a few grams can make a difference over a year, for example. Gold preserves the value of your savings and increases their value without any risks
The most important skill that people need to learn is the skill of dealing with financial resources. Preserving them and investing them safely. The most important thing that people need in this era is awareness and education about the dangers of the blind consumerist pattern, which leads the world to destruction on a personal level, and on the level of wasting natural resources in a way that accelerates the destruction of the environment around us